{"id":77068,"date":"2024-07-25T12:33:26","date_gmt":"2024-07-25T12:33:26","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=77068"},"modified":"2024-07-25T13:02:17","modified_gmt":"2024-07-25T13:02:17","slug":"joma-shows-its-olympic-strength-in-its-latest-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-shows-its-olympic-strength-in-its-latest-advertising-campaign\/","title":{"rendered":"Joma shows its Olympic strength in its latest advertising campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77068\" class=\"elementor elementor-77068\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc29ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc29ec5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd0792\" data-id=\"9cd0792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e79781 elementor-widget elementor-widget-text-editor\" data-id=\"9e79781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">After making history by announcing that it would provide uniforms for 15% of the Olympic athletes, the Spanish firm now supports its communication with a powerful advertising campaign.<\/h2><p style=\"text-align: justify;\">&#8220;Joma will mark a milestone and dress 15% of the athletes at the 2024 Olympic event,&#8221; was the data that made headlines in the media just a few weeks ago. Now, in the week when the most important sports event of the last four years begins, the Spanish brand launches a <strong>powerful campaign showcasing its significant role in Paris.<\/strong><\/p><p style=\"text-align: justify;\">As a result of this advertising campaign, Joma prepared all its assets achieving its maximum reach possible in its Olympic year. The goal is to <strong>showcase<\/strong><strong> its strength at the Games, where more than 10 <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/committees-and-federations\/\" target=\"_blank\" rel=\"noopener\">Olympic Committees<\/a> from different parts of the world, <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/committees-and-federations\/\">national federations<\/a>, and individual athletes.<\/strong> True protagonists, wearing the product with which they will fight to achieve Olympic gold.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6220497 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6220497\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59e0818\" data-id=\"59e0818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e37c488 elementor-widget elementor-widget-video\" data-id=\"e37c488\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/988266771?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7760c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7760c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0196b9\" data-id=\"e0196b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d36cdf elementor-widget elementor-widget-text-editor\" data-id=\"8d36cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Diversity and technology as the campaign&#8217;s communication axis<\/h2><p style=\"text-align: justify;\">On the other hand, one of the communicative goals is to <strong>promote diversity as a multinational brand.<\/strong> In Paris, Joma will have sponsorships from various parts of the world, and for each of them, preparing a <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/committees-and-federations\/\" target=\"_blank\" rel=\"noopener\">personalized collection<\/a> based on cultural traits reflected on completely innovative and amazing designs.<\/p><p style=\"text-align: justify;\">In addition, Joma focuses on <strong>technology<\/strong> once again. Over the past four years using all its experience to bring its collections towards technical excellence. This, combined with a significant increase in investment in R&amp;D and the inspiration provided by professional athletes, has allowed the creation of collections at the level of elite sports. Cutting-edge <strong>technology is synonymous with high performance<\/strong>.<\/p><p style=\"text-align: justify;\">Over the next few weeks, Joma will lead the great global sports showcase. To do this, they will try to reach Olympic Games fans in every corner of the world through their advertising campaign. The company has already started distributing it across all its platforms, such as its website or its social networks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After making history by announcing that it would provide uniforms for 15% of the Olympic athletes, the Spanish firm now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma shows its Olympic strength in its latest advertising campaign - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/joma-shows-its-olympic-strength-in-its-latest-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma shows its Olympic strength in its latest advertising campaign - 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