{"id":67096,"date":"2023-07-14T11:01:22","date_gmt":"2023-07-14T11:01:22","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=67096"},"modified":"2023-07-17T12:43:09","modified_gmt":"2023-07-17T12:43:09","slug":"jomas-new-2023-2024-kit-for-atalanta-bc","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/jomas-new-2023-2024-kit-for-atalanta-bc\/","title":{"rendered":"Joma\u2019s new 2023\/2024 kit for Atalanta BC"},"content":{"rendered":"<h2>Joma and Atalanta BC are launching new uniforms for the 2023\/2024 season.<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">The new Atalanta BC shirts have undergone a <strong>complete overhaul in terms of their design, although they continue to sport the traditional colours<\/strong>. Joma has supported the team for years as its technical sponsor, providing the best kit for all of its competitions and helping to improve the players\u2019 performance.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.joma-sport.com\/en_IE\/shirt-short-sleeve-home-kit-atalanta-2324\/AS10601A0101.html\">The <strong>home shirt <\/strong><\/a>retains the iconic <strong>blue and black striped design,<\/strong> which has represented the Italian club since 1920 and which has now evolved into a <strong>modern geometric sublimation print <\/strong>on the blue parts. As a result, the patterns create a striking optical effect, adding a completely different touch to the material. Equally, it features an elegant ribbed polo neck and ribbed cuffs to achieve a more comfortable fit.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">In <strong>terms of the <a href=\"https:\/\/www.joma-sport.com\/en_IE\/shirt-short-sleeve-away-kit-atalanta-2324\/AS10601A0102.html\">away shirt<\/a>, <\/strong>it is once again <strong>white with blue touches in fine horizontal lines,<\/strong> with other details in black. That way, the hallmarks of the club remain intact. The V-neck with a double finish adds style to this away kit. A finish in the base material has been added to the ribbed fabric, where the <strong>caption \u201c1907\u201d has been embossed, <\/strong>a reminder of the year the club was founded.<\/span><\/p>\n<h2>An eco-friendly t-shirt for a sustainable planet<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">For <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/soccer\/atalanta-b.-c.\/\">the new kit<\/a>, Joma has reaffirmed its commitment to caring for the environment by using <strong>100% recycled polyester<\/strong> elastics. Most Joma kits already use this fabric. It is made from recycled sources, especially PET bottles, which become the raw material. This reduces CO2 emissions by 75% of CO2 and avoids the use of oil.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">As for the benefits when exercising, recycled polyester provides <strong>elasticity, resistance and good breathability. <\/strong><\/span><\/p>\n<h2>The best technologies on the market<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">First of all, <strong>MICRO-MESH SYSTEM<\/strong> technology is located in the areas most prone to sweating (the armpits and sides) to help moisture evaporate quickly. In this way the player&#8217;s body will remain dry and comfortable, preventing post-exercise cooling.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Furthermore, each piece of fabric has been joined using the <strong>FLATLOCK<\/strong> seam system, which prevents chafing on the skin and enhances comfort during play.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">And let&#8217;s not forget the <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/soccer\/atalanta-b.-c.\/\">Atalanta BC<\/a> crest, which appears on the front thanks to <strong>JOMA SPORTECH technology<\/strong>. This technique inherited from footwear design consists in heat sealing these rubber parts. This flexible and resistant material does not add weight and does not cause discomfort.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joma and Atalanta BC are launching new uniforms for the 2023\/2024 season. The new Atalanta BC shirts have undergone a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":67087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[125,80,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma\u2019s new 2023\/2024 kit for Atalanta BC - Joma World<\/title>\n<meta name=\"description\" content=\"The new Atalanta BC 2023\/2024 kit has finally arrived. Discover the first and second shirts, equipped with the best technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/jomas-new-2023-2024-kit-for-atalanta-bc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma\u2019s new 2023\/2024 kit for Atalanta BC - Joma World\" \/>\n<meta property=\"og:description\" content=\"The new Atalanta BC 2023\/2024 kit has finally arrived. Discover the first and second shirts, equipped with the best technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.joma-sport.com\/blog\/en\/jomas-new-2023-2024-kit-for-atalanta-bc\/\" \/>\n<meta property=\"og:site_name\" content=\"Joma World\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T11:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T12:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2023\/07\/696X518-atalanta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JOMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JOMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.joma-sport.com\/blog\/en\/jomas-new-2023-2024-kit-for-atalanta-bc\/\",\"url\":\"https:\/\/www.joma-sport.com\/blog\/en\/jomas-new-2023-2024-kit-for-atalanta-bc\/\",\"name\":\"Joma\u2019s new 2023\/2024 kit for Atalanta BC - Joma World\",\"isPartOf\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/en\/#website\"},\"datePublished\":\"2023-07-14T11:01:22+00:00\",\"dateModified\":\"2023-07-17T12:43:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.joma-sport.com\/blog\/en\/#\/schema\/person\/8467085eeea397781a9e5a5bd0211eab\"},\"description\":\"The new Atalanta BC 2023\/2024 kit has finally arrived. 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