{"id":49658,"date":"2016-09-12T13:00:00","date_gmt":"2016-09-12T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/exercise-your-freedom-the-new-concept-from-joma-sport\/"},"modified":"2016-09-12T13:00:00","modified_gmt":"2016-09-12T13:00:00","slug":"exercise-your-freedom-the-new-concept-from-joma-sport","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/exercise-your-freedom-the-new-concept-from-joma-sport\/","title":{"rendered":"&#8220;Exercise your freedom&#8221;, the new concept from Joma Sport"},"content":{"rendered":"<p>After more than fifty years as <strong>the most important sports brand in the Spanish sports sector<\/strong>, <strong>Joma<\/strong> launches a new campaign to position its brand under the concept: <strong><em>Exercise your freedom.<\/em><\/strong><\/p>\n<p>A message exceeding the field of sport, going beyond improving our technique, endurance, or sprint. Because pursuing our freedom to choose in any situation in lifecan take us very far. Or better yet, where we want to go.<\/p>\n<p>You can see the campaign in Spain from 12 September onwards, both on national <strong>TV<\/strong> -a landmark in our history- as well as on our <strong>digital<\/strong> channels. It will also be transmitted internationallyonline in countries such as the United States, Russia, China, France, Mexico and Italy, among others.<\/p>\n<p>In addition to the <strong>TV spot<\/strong>, we have released an extended online version, a graphic, a<strong> digital campaign<\/strong> and eight other audio-visual pieces. In the latter, the stars are the shoes themselves. Among those highlighted are <em>Joma <strong><a href=\"http:\/\/www.joma-sport.com\/en\/propulsion-611-fluor-black-firm-ground-prolw.611.fg\" target=\"_blank\" rel=\"noopener\">Propulsion <\/a><\/strong><\/em>football, <a href=\"http:\/\/www.joma-sport.com\/en\/top-flex-616-lemon-orange-green-fluor-indoor-topw.616.in\" target=\"_blank\" rel=\"noopener\"><em><strong>Top Flex<\/strong> <\/em><\/a>five-a-side football, <a href=\"http:\/\/www.joma-sport.com\/en\/sport-shoe-r.hispalis-607-coral-black-r.hispaw-607\" target=\"_blank\" rel=\"noopener\"><em><strong>Hispalis<\/strong> <\/em><\/a>running and &lsquo;80s classic, <a href=\"http:\/\/www.joma-sport.com\/en\/c.367-men-609-yellow-black-grey-c.367w-609\" target=\"_blank\" rel=\"noopener\"><strong><em>C.367<\/em><\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A message exceeding the field of sport, going beyond improving our technique, endurance, or sprint.<\/p>\n","protected":false},"author":1,"featured_media":55155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[128],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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