{"id":49564,"date":"2017-06-26T13:00:00","date_gmt":"2017-06-26T13:00:00","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/joma-as-techical-sponsor-of-dunfermline-athletic-fc-presents-the-official-shirt-for-the-2017-18-season\/"},"modified":"2023-08-11T12:54:37","modified_gmt":"2023-08-11T12:54:37","slug":"joma-as-techical-sponsor-of-dunfermline-athletic-fc-presents-the-official-shirt-for-the-2017-18-season","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-as-techical-sponsor-of-dunfermline-athletic-fc-presents-the-official-shirt-for-the-2017-18-season\/","title":{"rendered":"Joma, as techical sponsor of Dunfermline Athletic FC, presents the official shirt for the 2017\/18 season"},"content":{"rendered":"<p><strong>Joma<\/strong> has created a shirt preserving the identity of <strong>Dunfermline Athletic FC<\/strong> using black and white stripes as the mains feature. It is designed with a new fitting providing greater adjustment to the body to prevent pulling and enhance the player\u2019s comfort.<\/p>\n<p>The new Dunfermline Athletic FC shirt\u2019s collar has a round neck design made in black. The club\u2019 s shield, located in the chest area, is woen label and the main sponsor is incorporated by a digital printing.<\/p>\n<p><strong>&#8220;Dunfermline Athletic FC\u2019s badges&#8221; <\/strong><\/p>\n<p><strong>Joma launches &#8220;Dunfermline Athletic FC\u2019s Badges&#8221; to customise your team shirt and show off the kind of fan you are.<\/strong><\/p>\n<p><em>80 fans from 20 international football teams star in the new global campaign featuring the new 2017\/18 season kits.<\/em><\/p>\n<p>Since 1965 Joma has sponsored hundreds of professional football teams from the best leagues in the world, and it was time to join them together to launch a worldwide campaign revealing a universal truth: no two fans are alike.<\/p>\n<p>It seems that simply by putting on our team shirt we can all pose as true fans, but that is not necessarily the case. To make it clear, we have created <strong>&#8220;Dunfermline Athletic FC\u2019s badges&#8221;.<\/strong> A series of badges that will be awarded free with the first 500 shirts\u00a0 of every club sold and which can be attached to the shirt by simply ironing them on to personalise it and show what kind of fan you are.<\/p>\n<p>Every badge reflects the values distinguishing each fan:<\/p>\n<p>Season ticket holder, generation of the family following the team (1<sup>st<\/sup>, 2<sup>nd<\/sup>, 3<sup>rd<\/sup>, 4<sup>th<\/sup> or 5<sup>th<\/sup>), club history buff, child season ticket holders, away game team follower, supporters\u2019 club member, club tattoo and no. 1 season ticket holder.<\/p>\n<p>The spot reflects the research we carried out with 80 fans, 4 from each team:<\/p>\n<p>RCD Espanyol, Villarreal FC, CD Legan\u00e9s, Swansea City AFC, St. Mirren FC, Patrick Thistle, Dumferline Athletic FC, Universitate Craiova FC, Havre AC, Atalanta FC, Sampdoria, Empoli, Toulouse FC, Ural, Arminia FC, Club Bolivar, CD Jorge Willster-mann, Motagua, Marathon and Temuco.<\/p>\n<p>Research conducted using 8 questions, each of them bringing together the fans from different teams. Undertaking this reseach allowed us to see fans from different teams realising that they have more things in common than they initially imagined, and the ties binding them even more tightly to the fans of their own teams. The level of involvement they have with their clubs allows them to empathise with each other including setting to one side any sense of rivalry or zeal for their own clubs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joma launches &#8220;Dunfermline Athletic FC\u2019s Badges&#8221; to customise your team shirt and show off the kind of fan you are.<\/p>\n","protected":false},"author":1,"featured_media":67982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[125,119],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma, as techical sponsor of Dunfermline Athletic FC, presents the official shirt for the 2017\/18 season - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/joma-as-techical-sponsor-of-dunfermline-athletic-fc-presents-the-official-shirt-for-the-2017-18-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma, as techical sponsor of Dunfermline Athletic FC, presents the official shirt for the 2017\/18 season - 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