{"id":128334,"date":"2026-08-14T07:36:44","date_gmt":"2026-08-14T07:36:44","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=128334"},"modified":"2026-08-14T07:37:22","modified_gmt":"2026-08-14T07:37:22","slug":"joma-house-welcomes-more-than-35-media-outlets-at-birmingham-2026","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-house-welcomes-more-than-35-media-outlets-at-birmingham-2026\/","title":{"rendered":"Joma House welcomes more than 35 media outlets at Birmingham 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"128334\" class=\"elementor elementor-128334\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482153b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482153b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d011d\" data-id=\"23d011d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a515c96 elementor-widget elementor-widget-text-editor\" data-id=\"a515c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 class=\"PDq2pG_selectionAnchorContainer\" style=\"text-align: justify;\" data-start=\"71\" data-end=\"209\">The event gave the international press a closer look at the history, athletes and product development behind Joma\u2019s athletics programme.<\/h2><p style=\"text-align: justify;\" data-start=\"211\" data-end=\"580\">More than <strong>35 international<\/strong> media outlets visited Joma House during the <strong>Birmingham 2026 European Athletics Championships<\/strong>. Held at <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/european-athletics-championships-birmingham-2026\/\" target=\"_blank\" rel=\"noopener\"><strong>The Grand Hotel Birmingham<\/strong><\/a>, the event offered an inside look at Joma\u2019s athletics programme and the work behind its competition products.<\/p><p style=\"text-align: justify;\" data-start=\"582\" data-end=\"849\" data-is-last-node=\"\" data-is-only-node=\"\">The experience took attendees on a journey from the brand\u2019s origins in Portillo de Toledo to its current presence in more than 140 countries. It is a story that began in 1965 and has been shaped by one clear idea: developing equipment that meets athletes\u2019 real needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3282519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3282519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e2b744\" data-id=\"0e2b744\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2158ede elementor-widget elementor-widget-text-editor\" data-id=\"2158ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">First-hand experience from the athletes<\/h2><p style=\"text-align: justify;\"><strong>Josh Faulds<\/strong>, <strong>Paul McGrath<\/strong> and <strong>Aleeya Sibbons<\/strong> took part in the event while competing in Birmingham. Their presence brought the demands of the championships to life. Each athlete represents a different discipline and way of competing. This diversity is central to Joma\u2019s development model, which is based on listening to athletes and analysing how its products perform under the real demands of competition.<\/p><p style=\"text-align: justify;\">The media were therefore able to discover the brand through those who use its products in competition and understand the <strong>relationship between technical work, testing and the specific requirements of each discipline<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748b57d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748b57d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-242399a\" data-id=\"242399a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f806e1b elementor-widget elementor-widget-image\" data-id=\"f806e1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128222\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01127-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68e5f4b\" data-id=\"68e5f4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-701081b elementor-widget elementor-widget-image\" data-id=\"701081b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128231\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01169-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52b756b\" data-id=\"52b756b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85c276 elementor-widget elementor-widget-image\" data-id=\"e85c276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-683x1024.jpeg\" class=\"attachment-large size-large wp-image-128240\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-683x1024.jpeg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-200x300.jpeg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-768x1152.jpeg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-1024x1536.jpeg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-1365x2048.jpeg 1365w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-227x340.jpeg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/DSC01157-scaled.jpeg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-453381a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"453381a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a591e5\" data-id=\"3a591e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-787daef elementor-widget elementor-widget-text-editor\" data-id=\"787daef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: left;\">From technical development to competition<\/h2><p style=\"text-align: justify;\">The <em>media event<\/em> also featured a presentation of the <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/sneakers-r.-line\/\" target=\"_blank\" rel=\"noopener\">R\u00a0<strong>premium footwear range<\/strong><\/a> being worn by Joma athletes at the European Championships. The models on display included the <a href=\"https:\/\/www.joma-sport.com\/en_GB\/lines\/footwear\/running\/rs-9000\/\" target=\"_blank\" rel=\"noopener\"><strong>RS-9000<\/strong><\/a>, the brand\u2019s most ambitious road-racing shoe, weighing just 126 grams; the <a href=\"https:\/\/www.joma-sport.com\/en_GB\/lines\/footwear\/running\/r.5000\/\" target=\"_blank\" rel=\"noopener\"><strong>R-5000<\/strong><\/a>, equipped with a carbon plate and developed to maintain a responsive stride over sustained efforts; and the <a href=\"https:\/\/www.joma-sport.com\/en_GB\/lines\/footwear\/running\/r.1100\/\" target=\"_blank\" rel=\"noopener\"><strong>R-1100<\/strong><\/a>, a spiked shoe designed specifically for sprint events. Together, the three models demonstrate the level of specialisation Joma has achieved through research, testing and development tailored to each discipline.<\/p><p style=\"text-align: justify;\">The presentation also offered a preview of the <strong>new R-100 development<\/strong>, which is still being refined. Athletes including Josh Faulds tested it during the championships, providing direct feedback in a highly demanding competitive environment. This information will help optimise its performance and inform future generations of footwear.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7db8f26\" data-id=\"7db8f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba210e elementor-widget elementor-widget-image\" data-id=\"6ba210e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Foto-blog-1500x2000-6-rrvt7rhrkjxg5orwchun36847qsg9e1ui6jh24adq8.jpg\" title=\"Foto blog 1500&#215;2000 (6)\" alt=\"Foto blog 1500x2000 (6)\" loading=\"lazy\" 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swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6a1c10d\" data-elementor-lightbox-title=\"RR100S2609_1 (1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4MjY3LCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wOFwvUlIxMDBTMjYwOV8xLTEuanBnIiwic2xpZGVzaG93IjoiNmExYzEwZCJ9\" href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/sneakers-r.-line\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/RR100S2609_1-1-300x300.jpg\" alt=\"RR100S2609_1 (1)\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" 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