{"id":127802,"date":"2026-08-03T14:15:02","date_gmt":"2026-08-03T14:15:02","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=127802"},"modified":"2026-08-03T14:17:57","modified_gmt":"2026-08-03T14:17:57","slug":"joma-announced-as-official-sponsor-of-the-2026-european-athletics-championships","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-announced-as-official-sponsor-of-the-2026-european-athletics-championships\/","title":{"rendered":"Joma announced as official sponsor of the 2026 European Athletics Championships"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"127802\" class=\"elementor elementor-127802\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba556dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba556dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4da120\" data-id=\"c4da120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edf87b0 elementor-widget elementor-widget-text-editor\" data-id=\"edf87b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">The Spanish brand will be present at the continent\u2019s major athletics event thanks to its agreement with European Athletics, and will kit out staff, officials and volunteers with a collection inspired by Birmingham.<\/h2><p style=\"text-align: justify;\">Joma will be one of the key names at the <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/european-athletics-championships-birmingham-2026\/\" target=\"_blank\" rel=\"noopener\"><strong>Birmingham 2026 European Athletics Championships<\/strong><\/a>, which will take place from <strong>10 to 16 August<\/strong> at Alexander Stadium. Through its agreement with European Athletics, the brand will be present at one of the most important competitions on the international calendar, bringing together the best athletes on the continent.<\/p><p style=\"text-align: justify;\">The sponsorship of Birmingham 2026 places Joma on <strong>a key stage for continental <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/\" target=\"_blank\" rel=\"noopener\">athletics<\/a><\/strong>. A top-level competition with international reach and direct contact with federations, athletes, organisers and fans.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ac736c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ac736c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dcdb1d9\" data-id=\"dcdb1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be225bb elementor-widget elementor-widget-image\" data-id=\"be225bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-768x1024.jpg\" class=\"attachment-large size-large wp-image-127699\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T155832.468.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ab1344a\" data-id=\"ab1344a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e59de02 elementor-widget elementor-widget-image\" data-id=\"e59de02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-768x1024.jpg\" class=\"attachment-large size-large wp-image-127708\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160115.448.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-692cc27\" data-id=\"692cc27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9756ee6 elementor-widget elementor-widget-image\" data-id=\"9756ee6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-768x1024.jpg\" class=\"attachment-large size-large wp-image-127717\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/08\/Diseno-sin-titulo-2026-08-03T160147.083.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e71e93a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e71e93a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0343b22\" data-id=\"0343b22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363aefd elementor-widget elementor-widget-text-editor\" data-id=\"363aefd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">A collection inspired by the city and culture of Birmingham<\/h2><p style=\"text-align: justify;\">As part of this collaboration, <strong>Joma will kit out the event staff, officials and volunteers with a collection developed in partnership with Birmingham 2026 and European Athletics<\/strong>. Dressing those who play a crucial role in the delivery of the events ensures that the technical team wears equipment designed for the demands of the competition, while also associating Joma\u2019s image with the professionalism and prestige of the European event.<\/p><p style=\"text-align: justify;\">In terms of design, the garments feature an <strong>exclusive graphic composition that reinterprets some of Birmingham\u2019s most iconic cultural landmarks and symbols<\/strong>. Its colourful, urban visual language references recognisable places and elements such as <strong>the Library of Birmingham, Millennium Point, Bullring, The Cube, the cathedral, Snow Hill Bridge, Bournville College, the Jewellery Quarter, Roundhouse, the factories, Birmingham Central Mosque, Tower Leaf, the Green Zone and the Alexander Stadium track itself<\/strong>.<\/p><p style=\"text-align: justify;\">Each element is transformed into a representative motif to create a collection with its own identity. The city\u2019s buildings, neighbourhoods, industry, green spaces and cultural diversity are brought together in garments that connect the event with its host city.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308e182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308e182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af7a26\" data-id=\"4af7a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f0f8f0 elementor-arrows-position-inside elementor-pagination-position-outside 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