{"id":127486,"date":"2026-07-08T07:18:38","date_gmt":"2026-07-08T07:18:38","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=127486"},"modified":"2026-07-08T07:25:52","modified_gmt":"2026-07-08T07:25:52","slug":"new-hellas-verona-fc-home-shirt-inspired-by-the-city","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/new-hellas-verona-fc-home-shirt-inspired-by-the-city\/","title":{"rendered":"New Hellas Verona FC home shirt inspired by the city"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"127486\" class=\"elementor elementor-127486\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eebd0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eebd0f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d08daa\" data-id=\"9d08daa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0b80bb elementor-widget elementor-widget-text-editor\" data-id=\"b0b80bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">The 2026\/27 home kit, developed by Joma, keeps Hellas Verona FC\u2019s traditional yellow and blue colours and creates a deep connection with the city.<\/h2><p style=\"text-align: justify;\"><strong>Hellas Verona FC<\/strong> will wear its most recognisable identity in the <a href=\"https:\/\/www.joma-sport.com\/en_IE\/shirt-short-sleeve-home-kit-hellas-verona-fc-2627\/TI10601D0101.html\" target=\"_blank\" rel=\"noopener\"><strong>home kit for the 2026\/27 season<\/strong><\/a>. Joma and the Italian club have worked with the <strong>traditional <em>Giallobl\u00f9<\/em> colours<\/strong>, blue and yellow, to create a shirt that connects directly with the city it represents.<\/p><p style=\"text-align: justify;\">The design transfers the historic emblem of the city of Verona onto the fabric, whose coat of arms features a <strong>cross<\/strong> on a blue field. This <strong>heraldic symbol<\/strong>, integrated into the front of the shirt and linked to both the city and the colours of <a href=\"https:\/\/www.joma-sport.com\/en_IE\/official-equipment\/soccer\/hellas-verona\/\" target=\"_blank\" rel=\"noopener\">Hellas Verona FC<\/a>, becomes <strong>the main feature of the team\u2019s new shirt.<\/strong><\/p><p style=\"text-align: justify;\">The shirt also includes other details connected to the Giallobl\u00f9 tradition. On the back of the neck, it features the inscription <strong><em>\u201cDAI VERONA\u201d<\/em><\/strong>, one of the most representative chants of support from the fans, brought from the stands to the shirt to accompany the players in every match. Inside, the phrase <strong>\u201cWE ARE HELLAS\u201d<\/strong> stands out as a symbol of the sense of belonging shared by the whole Verona community.<\/p><p style=\"text-align: justify;\">To pay tribute to this bond between the club and the city, <strong>Porta Nuova<\/strong> has been chosen as the setting: the monumental gateway to Verona\u2019s historic centre and one of the city\u2019s most representative landmarks. This iconic location provides the backdrop for Elkjaer and the new home kit for the 2026\/27 season.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f46896 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f46896\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a4b237\" data-id=\"3a4b237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2ed4b elementor-widget elementor-widget-image\" data-id=\"dc2ed4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96-768x1024.jpg\" class=\"attachment-large size-large wp-image-127387\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-96.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2c59fae\" data-id=\"2c59fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0307ef elementor-widget elementor-widget-image\" data-id=\"c0307ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98-768x1024.jpg\" class=\"attachment-large size-large wp-image-127414\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-98.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4d93e3c\" data-id=\"4d93e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01bc6b elementor-widget elementor-widget-image\" data-id=\"d01bc6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99-768x1024.jpg\" class=\"attachment-large size-large wp-image-127405\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/07\/Diseno-sin-titulo-99.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3f591 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3f591\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe03c08\" data-id=\"fe03c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f895275 elementor-widget elementor-widget-text-editor\" data-id=\"f895275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Technology applied to top-level football<\/h2><p style=\"text-align: justify;\">Joma has also applied textile engineering to the Hellas Verona FC 2026\/27 home kit. The innovation that gives the brand its prestige aims to meet the demands of modern football. That is why it has used materials and technologies developed to support performance in competition.<\/p><ul><li style=\"text-align: justify;\">Made from <strong>100% recycled polyester fabric<\/strong>, obtained from PET plastic bottles, a lightweight, resistant and high-quality material that combines sports performance with a commitment to more sustainable production. This material helps reduce CO\u2082 emissions into the atmosphere by 75% compared with traditional fabrics.<\/li><li style=\"text-align: justify;\">Technical structure with a Jacquard finish to support sweat ventilation. Together with <strong>MICRO-MESH SYSTEM technology<\/strong>, strategically placed in the areas of greatest perspiration, it ensures efficient moisture control.<\/li><li style=\"text-align: justify;\"><strong>Hellas Verona FC crest<\/strong> partly made with silicone to reduce potential chafing without affecting the flexibility of the garment.<\/li><li style=\"text-align: justify;\"><strong>Resistant and comfortable seams<\/strong>, ensuring greater durability without compromising freedom of movement.<\/li><li style=\"text-align: justify;\">Ribbed finishes on the collar and cuffs provide a comfortable fit and help the kit adapt better to the player\u2019s body.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6203c47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e822d87 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e822d87\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/en_IE\/shirt-short-sleeve-home-kit-hellas-verona-fc-2627\/TI10601D0101.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy the Hellas Verona FC 2026\/27 home kit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The 2026\/27 home kit, developed by Joma, keeps Hellas Verona FC\u2019s traditional yellow and blue colours and creates a deep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":127469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Hellas Verona FC home shirt inspired by the city - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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