{"id":126806,"date":"2026-07-01T10:07:05","date_gmt":"2026-07-01T10:07:05","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=126806"},"modified":"2026-07-01T10:09:37","modified_gmt":"2026-07-01T10:09:37","slug":"joma-to-kit-out-acf-fiorentina-from-the-2026-27-season","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-to-kit-out-acf-fiorentina-from-the-2026-27-season\/","title":{"rendered":"Joma to kit out ACF Fiorentina from the 2026\/27 season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126806\" class=\"elementor elementor-126806\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e8653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59e8653\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f463c1\" data-id=\"7f463c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb1cda elementor-widget elementor-widget-text-editor\" data-id=\"fdb1cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Spanish brand Joma will become the new official technical sponsor of ACF Fiorentina and will unveil the new kit at an event in Florence on 6 and 7 July.<\/h2><p style=\"text-align: justify;\"><strong>Joma<\/strong> and <strong>ACF Fiorentina<\/strong> are crossing paths once again. From the 2026\/27 season, the brand will become the <strong>official technical sponsor<\/strong> of the Italian club, renewing a collaboration that has already formed part of the recent history of both organisations.<\/p><p style=\"text-align: justify;\">For six decades, Joma has been a benchmark in sports equipment, supporting its sponsored clubs through their achievements and building its reputation on continuous learning, forward thinking and new technologies. Throughout its history, the Spanish company has worked to establish itself in international sport and, with this agreement, takes <strong>another step in its growth strategy<\/strong>. A clear commitment to projects that combine <strong>sporting identity, local roots and global reach<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea4e914 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea4e914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab13440\" data-id=\"ab13440\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dcec1d elementor-widget elementor-widget-video\" data-id=\"2dcec1d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1206089314?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241dc77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241dc77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ad3e4c\" data-id=\"7ad3e4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9570ab1 elementor-widget elementor-widget-text-editor\" data-id=\"9570ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">A key return in Joma\u2019s international expansion<\/h2><p style=\"text-align: justify;\">Joma\u2019s return to Fiorentina comes at a crucial moment in the company\u2019s international expansion. With six decades of experience in sports equipment, the Spanish brand continues to focus on technical product development and agreements that bring the brand closer to clubs, supporters and top-level competitions.<\/p><p style=\"text-align: justify;\">Italy plays a <strong>particularly important role in this evolution<\/strong>, as a strategic market for Joma. The return to Fiorentina connects the brand with one of the most traditional clubs in Italian football and with a city where sport, culture and art naturally coexist. For this reason, the agreement represents <strong>an opportunity to continue building the brand in a key sector<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe788bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe788bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd56928\" data-id=\"cd56928\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-081f95c elementor-widget elementor-widget-text-editor\" data-id=\"081f95c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">New kit presentation in Florence<\/h2><p style=\"text-align: justify;\">The agreement will be officially presented at an <strong>event <\/strong>taking place on <strong>6 and 7 July<\/strong> at the <strong>Hotel St. Regis in Florence<\/strong>, with access from Via Montebello. The event, organised by Joma and ACF Fiorentina under the concept <strong><em>\u201cAnche l\u2019arte si indossa\u201d<\/em><\/strong> \u2014 \u201cArt can also be worn\u201d \u2014 will be free to attend and open to the public <strong>from 12:00 to 18:00<\/strong>. The new Fiorentina shirt, which the team will wear next season, will be unveiled exclusively during the event.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa40c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa40c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79fcde9\" data-id=\"79fcde9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d036e6f elementor-widget elementor-widget-text-editor\" data-id=\"d036e6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Statements on the agreement<\/h2><p style=\"text-align: justify;\"><strong>Marina L\u00f3pez<\/strong>, CEO of Joma Sport, said: <em>\u201cAt Joma, we continue to work to offer the best product, with constant technological evolution and a daily commitment to providing the best for those who give everything in their sport.\u201d<\/em><\/p><p style=\"text-align: justify;\"><em>\u201cThat is why we are delighted to collaborate with Fiorentina and excited to accompany them on their journey in both Serie A and European competitions. This partnership represents a fundamental step for Joma Sport in football, and it is an honour to once again become the club\u2019s official technical sponsor. The commitment to excellence and the ambition to offer the very best are fundamental characteristics of Joma\u2019s philosophy, which we share with Fiorentina.\u201d<\/em><\/p><p style=\"text-align: justify;\"><strong>Alessandro Ferrari<\/strong>, General Manager of ACF Fiorentina, said: <em>\u201cIt is a pleasure to welcome Joma back to the Fiorentina family. As a club, we know and share the values of our partner: quality, innovation, passion and a constant pursuit of improvement.<\/em><\/p><p style=\"text-align: justify;\"><em>This new journey stems from a shared desire to build a solid and lasting partnership, capable of supporting Fiorentina\u2019s growth. We are convinced that Joma will be able to interpret our identity, our history and the strong bond that unites us with the city of Florence and its cultural heritage in the best possible way.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b43f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b43f5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75390f4\" data-id=\"75390f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f39736c elementor-arrows-position-inside 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class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d15c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ab7d15c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/soccer\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy Joma football kit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spanish brand Joma will become the new official technical sponsor of ACF Fiorentina and will unveil the new kit at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":126744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[472],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma to kit out ACF Fiorentina from the 2026\/27 season - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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