{"id":123031,"date":"2026-04-28T10:06:22","date_gmt":"2026-04-28T10:06:22","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=123031"},"modified":"2026-04-28T10:06:22","modified_gmt":"2026-04-28T10:06:22","slug":"joma-sport-new-technical-sponsor-of-real-sociedad","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-sport-new-technical-sponsor-of-real-sociedad\/","title":{"rendered":"Joma Sport, new technical sponsor of Real Sociedad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"123031\" class=\"elementor elementor-123031\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b105ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b105ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2768315\" data-id=\"2768315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c8fe32 elementor-widget elementor-widget-text-editor\" data-id=\"8c8fe32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Real Sociedad announces its strategic partnership with Joma, which becomes the club\u2019s official technical sponsor. The club and the brand will build their agreement on a solid, collaborative, and innovative relationship.<\/h2><p style=\"text-align: justify;\"><strong>Real Sociedad<\/strong> and <strong>Joma Sport<\/strong> have sealed a major strategic partnership under which the international brand will become the <strong>club\u2019s official technical sponsor<\/strong> from July. Both entities are embarking on an <strong>innovative and ambitious joint project <\/strong>that perfectly aligns with the values represented by both Real Sociedad and Joma.<\/p><p style=\"text-align: justify;\">For six decades, Joma has been a benchmark in sports equipment, accompanying many of the successes of Spanish sport. Competing head-to-head with major global companies, it has built its well-earned prestige on continuous learning, innovation, and cutting-edge technology, as well as on a close, natural, and humble way of working, and a deeply rooted culture of effort.<\/p><p style=\"text-align: justify;\">From July 1st, Real Sociedad and Joma will join forces and begin laying the foundations for a <strong>strong, collaborative, and innovative relationship<\/strong>, with a shared commitment to achieving excellence both on and off the pitch.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10a6ce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10a6ce4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aec6410\" data-id=\"aec6410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456cd55 elementor-widget elementor-widget-text-editor\" data-id=\"456cd55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\"><strong>Statements from Jokin Aperribay<\/strong><\/h2><p style=\"text-align: justify;\">President <strong>Jokin Aperribay<\/strong> commented on the agreement: <em>\u201cFor Real Sociedad, it is a great satisfaction to have reached this agreement with a prestigious brand that combines tradition and innovation. Real Sociedad is coming off a successful period that we are convinced will continue thanks to the support of brands like Joma. We strive for excellence, and Joma is an outstanding partner to help us achieve that goal.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc7890 elementor-widget elementor-widget-text-editor\" data-id=\"0dc7890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\"><strong>Statements from Alberto L\u00f3pez, CEO of Joma<\/strong><\/h2><p style=\"text-align: justify;\"><strong>Alberto L\u00f3pez<\/strong>, CEO of Joma Sport, stated: <em>\u201cAt Joma, we continue working to offer the best product through constant technological evolution and a daily commitment to providing the best for those who give their all in their sport.\u201d<\/em><\/p><p style=\"text-align: justify;\"><em>\u201cThat is why we are delighted to collaborate with Real Sociedad and excited to support them in their journey in La Liga and European competitions. This partnership represents a key step for Joma Sport in football, and it is an honor to be the club\u2019s official technical sponsor. Commitment to excellence and the ambition to offer the best are core values of Joma\u2019s philosophy, which we share with Real Sociedad.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed2c2ea\" data-id=\"ed2c2ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c35f414 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c35f414\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-683x1024.jpg\" class=\"attachment-large size-large wp-image-122988\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-683x1024.jpg 683w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-200x300.jpg 200w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-768x1152.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-1024x1536.jpg 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804-227x340.jpg 227w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/04\/DSC00804.jpg 1365w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f2df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f2df5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a3b168\" data-id=\"5a3b168\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb6d5a elementor-widget elementor-widget-text-editor\" data-id=\"1eb6d5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\" data-start=\"124\" data-end=\"144\"><strong data-start=\"124\" data-end=\"144\">About Joma Sport<\/strong><\/h2><p style=\"text-align: justify;\" data-start=\"146\" data-end=\"488\">Football has been part of Joma\u2019s DNA since its origins. Its rapid evolution following its founding in 1965 by Fructuoso L\u00f3pez was quickly reflected in this sport. In the <strong>1980s<\/strong>, the brand made the leap into <strong>teamwear development<\/strong>, positioning itself at the forefront of technical innovation through the incorporation of high-performance fabrics.<\/p><p style=\"text-align: justify;\" data-start=\"490\" data-end=\"813\">During the <strong>1990s<\/strong>, Joma once again set trends by leading the football footwear market and revolutionizing the sector with the introduction of <strong>\u201cColor in Football,\u201d<\/strong> breaking with traditional codes and leaving a lasting legacy that remains today. Currently, Joma continues to hold the largest market share in teamwear in Spain.<\/p><p style=\"text-align: justify;\" data-start=\"815\" data-end=\"1262\">From then on, the brand began a process of steady expansion across major leagues and competitions, achieving significant success alongside its teams. Today, Joma is experiencing continuous growth, with <strong>more than 300 professional teams<\/strong> sponsored and a presence in the top competitions of world football, including the <strong>FIFA World Cup<\/strong> and the<strong> Big Five<\/strong> \u2014 the five major national leagues with the highest competitive level and international projection.<\/p><p style=\"text-align: justify;\" data-start=\"1264\" data-end=\"1454\">In addition, <strong>its leadership extends across all continents<\/strong>, with a presence in top divisions in Europe, the Americas, Asia, and Africa, as well as national teams such as <strong>Honduras and Romania<\/strong>.<\/p><p style=\"text-align: justify;\" data-start=\"1456\" data-end=\"1574\">A trajectory that reflects Joma\u2019s evolution in football, focused on innovation, performance, and internationalization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c9dc65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c9dc65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f83926\" data-id=\"0f83926\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198004b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"198004b\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"198004b\" data-elementor-lightbox-title=\"105196.017_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIwODYwLCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMTA1MTk2LjAxN18xLmpwZyIsInNsaWRlc2hvdyI6IjE5ODAwNGIifQ%3D%3D\" href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/soccer\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/03\/105196.017_1-300x300.jpg\" alt=\"105196.017_1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" 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