{"id":119729,"date":"2026-03-23T16:00:22","date_gmt":"2026-03-23T16:00:22","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=119729"},"modified":"2026-03-24T07:29:00","modified_gmt":"2026-03-24T07:29:00","slug":"joma-celebrates-its-major-european-spring-races-with-record-breaking-events-in-madrid-and-rome","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-celebrates-its-major-european-spring-races-with-record-breaking-events-in-madrid-and-rome\/","title":{"rendered":"Joma celebrates its major European spring races with record-breaking events in Madrid and Rome"},"content":{"rendered":"\t\t
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The Movistar Madrid Half Marathon and the ACEA Run Rome The Marathon closed their 2026 editions with Joma, setting participation records and achieving great reception for the brand\u2019s technical products.<\/h2>

Running once again experienced a top-level weekend with the celebration of the Movistar Madrid Half Marathon<\/strong><\/a> and the ACEA Run Rome The Marathon<\/strong><\/a>, two of the most prominent events on the European calendar, both sponsored by Joma<\/strong>. The two races gathered tens of thousands of runners and confirmed the growth of these events by reaching record participation figures.<\/p>

In Madrid<\/strong>, the race once again filled the streets of the capital, with 28,000 runners<\/strong> and an outstanding atmosphere throughout the course. In Rome<\/strong>, the marathon also reached unprecedented participation, with 36,000 runners<\/strong>, making it the most attended race in Italy\u2019s history.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Joma product takes center stage in Madrid and Rome<\/h2>

One of the highlights was the excellent reception of the special editions created for both events. In particular, the customized versions of the RS-9000 running shoe for Madrid<\/strong> and Rome<\/strong><\/a> attracted strong interest among runners. In Rome, the model even sold out during the pre-race expo, reflecting high demand and Joma\u2019s strong positioning in the technical running segment.<\/p>

In addition, the brand was present at both events with large commercial stands<\/strong> at the runner expos, where thousands of participants could discover the latest product innovations<\/strong>, purchase technical gear and explore Joma\u2019s footwear and apparel collections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Activations and international elite<\/h2>

Joma also reinforced its presence through various brand activations<\/strong>, creating direct engagement with runners and enhancing the overall race experience. These actions contributed to strengthening the brand\u2019s positioning in major sporting events.<\/p>

From a sporting perspective, both races featured elite athletes<\/strong>, including Joma runner Chiki P\u00e9rez<\/strong>, who once again competed at the highest level and finished as the top Spanish runner<\/strong> in the Movistar Madrid Half Marathon <\/strong>with a time of 1:04:24. Meanwhile, teammate Esteban Pati\u00f1o won the ProFuturo race<\/strong> with a time of 15:29.<\/p>

With this double presence, Joma concludes the weekend by consolidating its position in the international calendar and reinforcing its growth strategy in European running.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"RRS900S2692<\/figure><\/a><\/div>
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBuy special editions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Movistar Madrid Half Marathon and the ACEA Run Rome The Marathon closed their 2026 editions with Joma, setting participation […]<\/p>\n","protected":false},"author":4,"featured_media":119629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[124],"class_list":["post-119729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running","tag-running-en-2"],"yoast_head":"\nJoma celebrates its major European spring races with record-breaking events in Madrid and Rome - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/joma-celebrates-its-major-european-spring-races-with-record-breaking-events-in-madrid-and-rome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma celebrates its major European spring races with record-breaking events in Madrid and Rome - 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