{"id":113764,"date":"2026-02-05T12:31:31","date_gmt":"2026-02-05T12:31:31","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=113764"},"modified":"2026-02-05T12:32:45","modified_gmt":"2026-02-05T12:32:45","slug":"milano-cortina-fashion-show-joma-brings-spanish-sportswear-to-milan","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/milano-cortina-fashion-show-joma-brings-spanish-sportswear-to-milan\/","title":{"rendered":"Milano Cortina Fashion Show: Joma brings Spanish sportswear to Milan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"113764\" class=\"elementor elementor-113764\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7275779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7275779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0af1f2\" data-id=\"d0af1f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b947e19 elementor-widget elementor-widget-text-editor\" data-id=\"b947e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">The Spanish brand joins leading international fashion and sports names at the Milano Cortina 2026 Fashion Show through the participation of the Spanish Olympic Committee.<\/h2><p style=\"text-align: justify;\">At the heart of the world\u2019s fashion capital and against the backdrop of the global anticipation surrounding the Milano Cortina 2026 Olympic Winter Games, Joma brought Spanish identity to the international spotlight. Through its role as <strong>Official Technical Sponsor of the Spanish Olympic Committee (COE)<\/strong>, the brand\u2019s designs for the Spanish delegation took part in the <strong>Milano Cortina Fashion Show<\/strong>. At this event, <strong>Joma highlighted the Olympic uniform as an expression of national identity<\/strong>, combining advanced textile technology with elite-focused sports design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf0b53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf0b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd2667b\" data-id=\"dd2667b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c216ed elementor-widget elementor-widget-text-editor\" data-id=\"2c216ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Sport and fashion come together in Milan<\/h2><p style=\"text-align: justify;\">The fashion show highlighted the connection between <strong>sport, fashion and innovation<\/strong>, showing how brands reinterpret traditional Olympic uniforms with a stronger focus on functionality and performance. During the event, each country presented a preview of its <strong><a href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/comite-olimpico-espanol\/\" target=\"_blank\" rel=\"noopener\">Parade Collection<\/a> for the Opening Ceremony<\/strong>, in the presence of representatives from the sports sector, the fashion industry and international media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a688e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a688e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c03d0\" data-id=\"49c03d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec0d8d7 elementor-widget elementor-widget-image\" data-id=\"ec0d8d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/DUWnbjCAjoi\/?utm_source=ig_web_copy_link\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"748\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE-1024x748.png\" class=\"attachment-large size-large wp-image-113722\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE-1024x748.png 1024w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE-300x219.png 300w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE-768x561.png 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE-455x332.png 455w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Milano-Cortina-Fashion-Show-COE.png 1036w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-365c2ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"365c2ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ae221\" data-id=\"10ae221\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c07de4 elementor-widget elementor-widget-text-editor\" data-id=\"2c07de4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">A collection that reflects the collective strength of Spanish sport<\/h2><p style=\"text-align: justify;\">At the Milano Cortina 2026 Fashion Show, Joma and the COE unveiled the Parade Collection, developed to represent the <strong>strength, pride and sporting passion of Spain<\/strong>. Both organisations brought the collection\u2019s motto to Milan: <em>\u201cThere are colours you don\u2019t just wear, you defend. There are garments that don\u2019t just keep you warm, they protect your pride.\u201d<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154cf23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154cf23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27ea8d0\" data-id=\"27ea8d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ec80b elementor-widget elementor-widget-image\" data-id=\"39ec80b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.joma-sport.com\/es_ES\/anorak-podium-comite-olimpico-espanol-mujer\/AB90101D4101.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"622\" height=\"936\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104120.png\" class=\"attachment-large size-large wp-image-113731\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104120.png 622w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104120-199x300.png 199w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104120-226x340.png 226w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6591b2f\" data-id=\"6591b2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f2ed0 elementor-widget elementor-widget-image\" data-id=\"27f2ed0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.joma-sport.com\/es_ES\/anorak-podium-comite-olimpico-espanol\/AB10101D4101.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"621\" height=\"934\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104030.png\" class=\"attachment-large size-large wp-image-113740\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104030.png 621w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104030-199x300.png 199w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Captura-de-pantalla-2026-01-14-104030-226x340.png 226w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9e6de0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9e6de0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-639031d\" data-id=\"639031d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c6dff elementor-widget elementor-widget-text-editor\" data-id=\"d1c6dff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">The technical garments feature high-performance attributes such as:<\/p><ul><li style=\"text-align: justify;\"><strong>Maximum protection<\/strong> during prolonged exposure thanks to a <strong>10,000 mm waterproof membrane<\/strong>.<\/li><li style=\"text-align: justify;\"><strong>Optimised breathability<\/strong> to ensure effective moisture management.<\/li><li style=\"text-align: justify;\"><strong>Ergonomic and articulated pattern design<\/strong>.<\/li><li style=\"text-align: justify;\"><strong>Functional details<\/strong> including removable and adjustable inner suspenders, quick-access fleece-lined pockets and adjustable areas for improved insulation.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26abb96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26abb96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd20f90\" data-id=\"cd20f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cdba08 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0cdba08\" data-element_type=\"widget\" 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swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0cdba08\" data-elementor-lightbox-title=\"AB10101D4101_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTEyMTIyLCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvQUIxMDEwMUQ0MTAxXzEuanBnIiwic2xpZGVzaG93IjoiMGNkYmEwOCJ9\" href=\"https:\/\/www.joma-sport.com\/es_ES\/equipaciones-oficiales\/comites-y-federaciones\/comite-olimpico-espanol\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/01\/AB10101D4101_1-300x300.jpg\" alt=\"AB10101D4101_1\" \/><\/figure><\/a><\/div><div 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