{"id":113609,"date":"2026-02-04T15:06:52","date_gmt":"2026-02-04T15:06:52","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=113609"},"modified":"2026-02-04T15:20:37","modified_gmt":"2026-02-04T15:20:37","slug":"joma-successfully-concludes-its-debut-at-the-national-running-show-birmingham","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/joma-successfully-concludes-its-debut-at-the-national-running-show-birmingham\/","title":{"rendered":"Joma successfully concludes its debut at The National Running Show Birmingham"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"113609\" class=\"elementor elementor-113609\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f50e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0f50e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bbd4ec\" data-id=\"8bbd4ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3dc51a elementor-widget elementor-widget-text-editor\" data-id=\"e3dc51a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">Joma\u2019s exhibition stand welcomed athletes, running enthusiasts and industry professionals throughout The National Running Show Birmingham, where visitors were able to discover the brand\u2019s new technical product offering for 2026.<\/h2><p style=\"text-align: justify;\">Joma has successfully concluded its participation in <strong>The National Running Show Birmingham<\/strong>, marking the first time the Spanish brand has attended a national <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/\" target=\"_blank\" rel=\"noopener\">running<\/a> exhibition in the United Kingdom. This debut represents a <strong>key milestone in Joma\u2019s expansion strategy within the British market <\/strong>and has strengthened its positioning within one of the most active running communities in Europe.<\/p><p style=\"text-align: justify;\">The event, held <strong>from 31 January to 1 February<\/strong>, saw Joma\u2019s stand stand out among its competitors, attracting a <strong>high volume of visitors including recreational runners, elite athletes, clubs and industry professionals<\/strong>. This strong attendance generated significant interest and visibility for the brand, allowing thousands of attendees to experience first-hand Joma\u2019s technical expertise and its commitment to innovation and high performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b62ba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b62ba5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc3148\" data-id=\"7fc3148\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9441db1 elementor-widget elementor-widget-text-editor\" data-id=\"9441db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Presentation of the new products for 2026<\/h2><p style=\"text-align: justify;\">One of the main highlights of the event was the <strong>presentation of Joma\u2019s latest high-end product innovations<\/strong>, spanning <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/footwear\/\" target=\"_blank\" rel=\"noopener\">running footwear<\/a>, <a href=\"https:\/\/www.joma-sport.com\/en_GB\/sport\/running\/clothes\/\" target=\"_blank\" rel=\"noopener\">technical apparel and training equipment<\/a>. Visitors had the opportunity to discover and test the brand\u2019s most advanced models, designed to deliver maximum performance in both training and competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-951cc0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"951cc0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05591dd\" data-id=\"05591dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473e713 elementor-widget elementor-widget-image\" data-id=\"473e713\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/running\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-32.jpg\" class=\"attachment-large size-large wp-image-113587\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-32.jpg 500w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-32-300x300.jpg 300w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-32-150x150.jpg 150w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-32-340x340.jpg 340w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef17163 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef17163\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/running\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy the new running collection<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7cacf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7cacf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df2277\" data-id=\"3df2277\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8fceb elementor-widget elementor-widget-text-editor\" data-id=\"7c8fceb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">Visit from two elite team athletes<\/h2><p style=\"text-align: justify;\">Another key moment of the show was the presence of elite athletes <strong>Josh Faulds and Weynay Ghebresilasie<\/strong>, which added further value to the activation and attracted a large number of attendees. Both athletes explained the key features of the products, shared their personal experience using them, interacted with visitors and helped project Joma\u2019s image within the professional and competitive international running environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51560eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51560eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-935c66a\" data-id=\"935c66a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7ea6a elementor-widget elementor-widget-image\" data-id=\"5a7ea6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30-768x1024.jpg\" class=\"attachment-large size-large wp-image-113560\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-30.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b34324b\" data-id=\"b34324b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6746537 elementor-widget elementor-widget-image\" data-id=\"6746537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31-768x1024.jpg\" class=\"attachment-large size-large wp-image-113569\" alt=\"\" srcset=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31-768x1024.jpg 768w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31-225x300.jpg 225w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31-1152x1536.jpg 1152w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31-255x340.jpg 255w, https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-31.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15828ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15828ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-790ba04\" data-id=\"790ba04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207da79 elementor-widget elementor-widget-text-editor\" data-id=\"207da79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Overall, Joma\u2019s presence at The National Running Show Birmingham reflects its long-term commitment to the British market, where the brand will continue to take further strategic steps. The next milestone will be the European Athletics Indoor Championships, also held in Birmingham, where Joma will be a sponsor through European Athletics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Joma\u2019s exhibition stand welcomed athletes, running enthusiasts and industry professionals throughout The National Running Show Birmingham, where visitors were able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[115,108],"tags":[128,124],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joma successfully concludes its debut at The National Running Show Birmingham - Joma World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.joma-sport.com\/blog\/en\/joma-successfully-concludes-its-debut-at-the-national-running-show-birmingham\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joma successfully concludes its debut at The National Running Show Birmingham - 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