{"id":111913,"date":"2026-01-08T09:31:08","date_gmt":"2026-01-08T09:31:08","guid":{"rendered":"https:\/\/www.joma-sport.com\/blog\/?p=111913"},"modified":"2026-01-08T09:32:35","modified_gmt":"2026-01-08T09:32:35","slug":"25-years-of-innovation-in-football-how-joma-shirts-have-evolved","status":"publish","type":"post","link":"https:\/\/www.joma-sport.com\/blog\/en\/25-years-of-innovation-in-football-how-joma-shirts-have-evolved\/","title":{"rendered":"25 years of innovation in football: How Joma shirts have evolved"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"111913\" class=\"elementor elementor-111913\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bc129b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bc129b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc7fec0\" data-id=\"cc7fec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb3cedd elementor-widget elementor-widget-text-editor\" data-id=\"fb3cedd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2 style=\"text-align: justify;\">A journey through innovation applied to football that cements Joma as an international benchmark in high-performance technical equipment.<\/h2><p style=\"text-align: justify;\">In football, the passing of time can be seen in the speed of the game, in physical demands\u2026 and also in the kit. At Joma, we have been part of this transformation for decades, with the world\u2019s most popular sport accompanying us since our beginnings and becoming an <strong>essential part of our identity<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2327ca7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2327ca7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c836e4b\" data-id=\"c836e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59729d elementor-widget elementor-widget-text-editor\" data-id=\"a59729d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>A bit of history<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd6aca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd6aca2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9a2f25\" data-id=\"f9a2f25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299f824 elementor-widget elementor-widget-text-editor\" data-id=\"299f824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Throughout our history, we have grown to become a <strong>benchmark in <a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/soccer\/match-kit\/\" target=\"_blank\" rel=\"noopener\">high-performance football equipment<\/a><\/strong>. We were pioneers in the late 1990s when we bet on <strong>coloured boots<\/strong> at a time when black was the norm, alongside players such as<strong> Alfonso P\u00e9rez and Morientes<\/strong>.<\/p><p style=\"text-align: justify;\">That evolution was consolidated in 2011, when we reached over 50% market share in Spain. And today, we are present in the world\u2019s leading leagues \u2014 <strong>the Big Five<\/strong> \u2014 outfitting clubs such as Villarreal CF, Getafe CF, Torino FC, Hellas Verona, Brentford FC, TSG Hoffenheim and FC Lorient.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae0273e\" data-id=\"ae0273e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de0d7c elementor-widget elementor-widget-image\" data-id=\"6de0d7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/FCBarcelona-VillarrealCF-157-scaled-rhchmzihklhwmh48sx61gmi1398kb0hdzyzcc7wvsw.jpg\" title=\"FCBarcelona-VillarrealCF-157\" alt=\"FCBarcelona-VillarrealCF-157\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c0ff63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c0ff63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9cd469\" data-id=\"c9cd469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95e5971 elementor-widget elementor-widget-text-editor\" data-id=\"95e5971\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"text-align: justify;\">From 2001 to 2026: How the football shirt has evolved<\/h2><p style=\"text-align: justify;\">To highlight this legacy, at Joma we have compiled a comparison that reflects the result of <strong>25 years of innovation applied to <a href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/soccer\/\" target=\"_blank\" rel=\"noopener\">football<\/a><\/strong>. An analysis that shows how textile technology has evolved and how each advance responds to the new demands of the modern game.<\/p><p style=\"text-align: justify;\">These are some of the key improvements:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf56bc elementor-widget elementor-widget-video\" data-id=\"dcf56bc\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1152229055?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8da9768 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8da9768\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8df0b1\" data-id=\"c8df0b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2eb3b2 elementor-widget elementor-widget-text-editor\" data-id=\"b2eb3b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><strong>\u2705 Optimised fit:<\/strong> <strong>Ribbing on the collar and cuffs<\/strong> improves support and comfort, maintaining a more precise and stable fit during play.<\/p><p style=\"text-align: justify;\"><strong>\u2705 Ultra-lightweight:<\/strong> The new advanced fabric enables <strong>weight reduction<\/strong> to maximise freedom of movement and deliver a total feeling of lightness.<\/p><p style=\"text-align: justify;\"><strong>\u2705 Micro-Mesh System breathable technology:<\/strong> This system, made up of <strong>perforations placed in strategic areas<\/strong>, enhances ventilation and helps wick away sweat, keeping body temperature regulated.<\/p><p style=\"text-align: justify;\"><strong>\u2705 Greater durability:<\/strong> The current fabric is <strong>more resistant to friction<\/strong>, having been refined to withstand the rubbing and abrasion typical of modern football.<\/p><p style=\"text-align: justify;\"><strong>\u2705 Elasticity and sustainability:<\/strong> The 2026 shirt features an <strong>ultra-stretch fabric<\/strong> made from <strong>100% recycled polyester<\/strong>, reinforcing Joma\u2019s commitment to protecting the planet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e27208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e27208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b76341\" data-id=\"6b76341\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a17d67f elementor-widget elementor-widget-text-editor\" data-id=\"a17d67f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">This journey is the culmination of six decades of passion for sport. Once again, we prove that innovation is the driving force that pushes sport into the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b89d9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b89d9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7883f7e\" data-id=\"7883f7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b68c633 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b68c633\" 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class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b68c633\" data-elementor-lightbox-title=\"104209.121_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTExODYyLCJ1cmwiOiJodHRwczpcL1wvd3d3LmpvbWEtc3BvcnQuY29tXC9ibG9nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wMVwvMTA0MjA5LjEyMV8xLmpwZyIsInNsaWRlc2hvdyI6ImI2OGM2MzMifQ%3D%3D\" href=\"https:\/\/www.joma-sport.com\/en_IE\/sport\/soccer\/match-kit\/\" target=\"_blank\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.joma-sport.com\/blog\/wp-content\/uploads\/2026\/01\/104209.121_1-300x300.jpg\" alt=\"104209.121_1\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" 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