Joma recently exhibited at FN Platform, a global showcase for branded footwear at the Las Vegas Convention Centre (15-17 August 2016).
FN Footwear is where global leaders in footwear convene to shape the industry, network and shop for shoes. Built by the industry, for the industry, this international showcase is the pillar of branded footwear and this year the event took place on the doorstep of one of Joma’s subsidiary companies who are helping to develop the Spanish brands sports footwear offerings.
The United States is an important market for Joma with many opportunities to do business and sales growing exponentially. So the opportunity to showcase Joma’s impressive designs at one of the footwear industries most influential events, in one of the world biggest markets, signalled a strategic move to position the brand firmly in the segment of sports shoes in North America.