The success of Joma in the Presentation of the Collection 2012
Corporative / MEXICO / 2012-02-21
Mexico is the country where Joma opened its first subsidiary in 1990´s.
During February 15th, 16th and 17th, Joma presented it Fall-Winter Shoe 2012 Collection and Teamwear 2012 Collection in Mexico D.F.
The meeting between the sales network and customers was held in Polanco, an exclusive area of the City. Also, Football clubs like Cruz Azul, Jaguares and Murcielagos visited Joma.
Joma Brand arrived in Mexico in the 90´s, together with Emilio Butragueño when he played in Atlético Celaya. It was the first Mexican Football Club sponsored by Joma. Thanks to the evolution of the business, Joma decided to open its first subsidiary in this Country. Later, Joma opened offices in USA, Panama and Brazil.
The February convention was the first presentation in Mexico. Joma Mexico continues with a sales strategy that Joma headquarters implemented two years ago. This strategy has increased the sales and the orders in Spain. For this reason, Joma is working in the same way out of Spain. For this Collection, other presentations are prepared in UK, Ukraine, Russia, Italy and USA.