Joma will donate part of its sales of the limited edition Pepe Reina boots to UNICEF.
Football / SPAIN / 2012-01-23
The brand will contribute to the supportive work that UNICEF carries out, donating a percentage of the price of every boot related to the ?Pepe Reina Limited Edition? campaign, developed by the English web www.soccerbible.com.
Through the sale of these limited edition football boots, which have been put on the market by the biggest on-line football shop in the world, Joma will support the humanitarian work of UNICEF. The donation will be made to UNICEF Spain at the end of the campaign.
The limited edition Total Fit Pepe Reina boots have been up for sale on www.soccerbible.com for several weeks. We are referring to boots that have been hand painted with the image of the Spanish goalkeeper by a Spanish airbrush artist and that the world champion has already put into action in his Liverpool matches. Each pair sells for more than £200, a part of which will contribute to one of UNICEF?s supportive projects.
Pepe Reina has also collaborated in other projects for the United Nations infancy agency, such as the IV Carrera Gotas for Niger to fight against infantile malnutrition in this part of Africa. For their part, Joma sponsored the Champions for Africa II, which was organized by UNICEF and the Kanoute Foundation. The £325.00 that was collected was put towards the education of African children.