Joma renews its business model in France
Corporative / FRANCE / 2012-04-12
The Spanish brand replaces the distribution with a national company by a network of own sales.
Joma has opted to change its business strategy in France .From First of April operates through a commercial network. It consists of seven salesman , coordinated from the direction of export to Europe of the brand in Spain. As you grow more distribution in the country, according to the objectives, Joma anger increased the network.
Until now, France has been a difficult country to Joma and which operated through a national distributor. The reason for the change is the great growth that the brand is taking in other European countries where it has already introduced an own network such as Italy, England, or Germany. It also applies this system in other countries where Joma has subsidiary as in Mexico.
The first European country to assume the distribution through your own sales network was Italy, since the establishment of the subsidiary in the early years 2,000 . Due to the increase that the brand has experienced in recent years, has been increasing the number of sellers to cover 90% of the length of the country and making in the brand Joma soccer show room.