"Exercise your freedom", the new concept from Joma Sport
A message exceeding the field of sport, going beyond improving our technique, endurance, or sprint.
After more than fifty years as the most important sports brand in the Spanish sports sector, Joma launches a new campaign to position its brand under the concept: Exercise your freedom.
A message exceeding the field of sport, going beyond improving our technique, endurance, or sprint. Because pursuing our freedom to choose in any situation in lifecan take us very far. Or better yet, where we want to go.
You can see the campaign in Spain from 12 September onwards, both on national TV -a landmark in our history- as well as on our digital channels. It will also be transmitted internationallyonline in countries such as the United States, Russia, China, France, Mexico and Italy, among others.
In addition to the TV spot, we have released an extended online version, a graphic, a digital campaign and eight other audio-visual pieces. In the latter, the stars are the shoes themselves. Among those highlighted are Joma Propulsion football, Top Flex five-a-side football, Hispalis running and ‘80s classic, C.367.