Joma Sport began in 1965, when its founder, Fructuoso López, was only 18 years old. At that time, its only installations being his house and his only tools being his hands. More than 40 years ago, when no one invested in technology, he tested the leather´s strength, the proper last fit and the outsole resistance.
Since childhood, he liked sports, because they represented perseverance and sacrifice and he soon realized that their best representative was the image of a sportsman and therefore he joined the best soccer players and athletes: Martín Vázquez, Butragueño, Alfonso Pérez, Morientes, Kiko, Antonio Serrano, Fermin Cacho, etc. and teams such as Betis, Deportivo de la Coruña, Rayo Vallecano, Sevilla (UEFA Champion in 2007 and 2008 –and now Getafe and Valencia F.C., Kanute, Pepe Reina (World Champion 2010 with the Spanish National Soccer Team. Feliciano Lopez – Davis Cup Champion 2004, 2008 and 2009. Juan Carlos Ferrero, No. 1 in ATP ranking in 2003, and the Spanish National Athletics Team plus an infinity of players all over the world have been and still are the face of Joma sport during its more than 40 years of existence.
It was not always easy, but a true businessman must anticipate events and trends and looking towards the future is one of the main pillars of this evolution. Thus, in 1984, Fructuoso made the decision to travel outside of Spain and exhibit in International Fairs. Germany was the first. Next the Company established itself in Mexico, and from there it expanded to the Latin markets where Joma sport is present today in all countries.
Then Joma Sport opened its offices in USA, Europe and Asia and is currently present in over 70 countries throughout the world. That decision was fundamental to Joma sport being where it is today, the leading Spanish sports brand and in the top ten in the world-ranking.